Welcome to the new frontier of wholesale...

June 9, 2017


Niche Wholesale Trade Fair (aka Niche Fair™) is the epitome of the Makers Movement. Uniting makers, small-batch manufacturers, emerging brands and artisanal food producers with creative forward-thinking shopkeepers and buyers, Niche is the new frontier of order-writing wholesale shows. Ultimately filling the void in the wholesale market for a creative, authentic, professional but  not intimidating wholesale gift show. A place where shopkeepers and buyers can easily locate and order from authentic makers, quality driven producers and other unique small companies, Niche provides the opportunity for shopkeepers to satisfy the push for more curated, unique and authentic product offerings.



Niche Fair™ is all the things you crave. Niche is honest and gritty. Niche is more than just a market – it’s the new frontier of wholesale where a curated group of approximately one hundred to two hundred makers, doers, and small-batch producers all gather in one place. With 75% of the exhibitors new to wholesale, you won’t find them in the aisles of the big markets. Whether you are shopkeeper, buyer or small-batch producer, Niche is the matchmaking opportunity you’ve been looking for.



If Niche Fair™ were a bar, it would be that off-the-beaten-path gem that only the locals know about; where the food is farm to table and the cocktails and brews are craft. French fries are hand cut and the waiter just finished a year backpacking Europe. It’s not intimidating, but is professional. There is no corporate structure, but there is a line, young and old, out the door waiting for a table. It’s the experience that sucks you in. Niche isn’t your traditional wholesale show. We aren’t going to book your travel [we figure as a business owner you are pretty savvy and can handle this]. We probably can’t afford to shuttle you around [that’s what Uber is for]. You may want to bring your own tote bag since those may not be in the budget yet. No three inch thick market directory with rep groups and importers jockeying for position. No cash and carry and no stilt walkers. No traditional / summer format. Niche isn’t what you expect but everything you want.

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